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New Dr. Martens shoes are packaged in a sturdy shoe box with the Dr Martens logo on the lid and side. Check the size, font and placement of the logos carefully.
Dr. Martens shoe boxes feature a white label on one end detailing size, style and colour. Check that the shoe details match those of your actual shoe.
Dr Martens shoes detail the size and product code on the inside upper of the shoes. Check that these details match those found on the shoe box label.
New Dr. Martens usually feature an inspection sticker.
Dr. Martens insoles feature the brand name and logo. Older styles often feature 'Original' and 'Made in England', whilst newer styles feature 'Air Cushioned Sole' or 'Bouncing Soles'.
The outsole of new Dr. Martens shoes feature unique brand markings and copy. Check carefully that the copy matches that shown, and that the edges of the embossing are finished cleanly.
Stitching on all Dr. Martens shoes is of the very highest quality. Check carefully that it is evenly spaced, straight, tight, and is neatly finished.
New Dr. Martens shoes are accompanied by spare laces package in a branded clear plastic bag with a sealed top.